The concept and implementation of landscaping can increase consumer interest by creating an intriguing composition. It’s a great technique for food retailers that have self-service fixtures. Landscaping works in all three dimensions – lateral, vertical and longitudinal. Careful planning will allow you to feature every product on the display.
Symmetry is found when all elements of the design are equally divided. Both sides of a display share the same shape, form, height, grouping, etc.
A symmetrical configuration would require an increase of another visual merchandising element, such as color or texture, to not only draw consumers’ eyes, but also to encourage them to look over every option.
An asymmetrically designed display may be considered unbalanced or free formed while still having a sense of organization or harmony through the repetition of certain elements.
An asymmetrical setup would pull attention to one area, allowing you to highlight certain products.
Landscaping has a powerful impact on visual merchandising. For example, raising a specific food item above others with a riser will let consumers know that this is the star of the show. Featuring other products at a lower level around this main item will allow consumers to understand that these products are complementary, but equally important players.
Once you know which items to highlight, consider whether you want the rest of the products represented equally. If so, you can keep the rest at the same level, but feature color or texture to encourage consumers to pore over their options. Alternatively, you can establish a more intricate system by incorporating several different levels that show off many products of varying degrees of importance.