At its core, display signage has one purpose: to communicate with the customer. Keep this in mind when developing communication pieces for a display.
Location, Location, Location
The placement of signage within a presentation assists in the customer buying experience. Strategically placed signage can guide the shopper through the display from start to finish.
The Right Look
Select signage that fits the presentation’s overall theme. Rustic displays with weathered wood fixtures would need more casual signs and sign holders. Think handwritten chalkboard signage. An elegant dessert display set up at a catered event might call for more clean, modern signage options.
Signage can also serve as an opportunity to reinforce brand concepts. Whether it’s for a private label product or more general merchandise, communication pieces help to maintain a certain level of consistency throughout your location in order to strengthen brand messaging.