Water remains the healthiest beverage for sating thirst. A recent survey conducted by NPD, a global information company, indicated that water is the top daily drink chosen by adults. However, the same report indicated that children drink a larger variety of liquids other than water, including milk, fruit juices and sodas. Grocers may want to revisit food merchandising to highlight the advantages of drinking water when looking to quench a dry throat.
Merchandising water can be difficult, since the liquid is clear and doesn’t have any color variety. This allows for grocers and their staff to hone their skills by taking full advantage of the many manufacturers of bottled water and their different labels. The Stainless Countertop Refrigerator is a small, temperature-controlled fixture that you can fill with a variety of bottled water. It’s small enough to accommodate the limited options but large enough to draw attention. Additionally, its stainless steel exterior provides an extra touch of elegance. Think about placing this display in the bakery to encourage shoppers to pick up a healthy drink on their way through the market.
To appeal to a wider audience, you may want to consider providing easily accessible room-temperature water as well. For young children, senior citizens and individuals with sensitive teeth, cold water can be overwhelming. The Tall 4-Shelf Honeycomb Display will provide enough space for several different brands of water and can be placed in the bakery as well, or closer to the front of the store as consumers are making their way to the cash registers.
Add a bit of flavor
Stores with food bars can highlight bottled water and concoct some more interesting flavors. The Plastic Infuser Beverage Dispenser has an inner chamber that will allow chefs to add sliced fruit or herbs to the mixture. Remember to label these custom flavors of water. Invest in a few Beverage Signs that are easy to use and place. Experiment with different flavors and see which ones are big hits. You can even offer a new flavor every other day to keep the options fresh and boost consumer interest.
It’s important to promote good lifestyles for consumers. This will not only increase the well-being of your shoppers, but it will also show that your store has a genuine interest in their health. Reevaluating your food merchandising to better highlight water is a small step that goes a long way.