Good news for food services that have an in-house cafe: Bloomberg reported that the popularity of cafes is rapidly growing, underscoring the need for food service directors to give their cafes a makeover.
Big chain cafes have been around for years and they haven't diminished in sales, according to the news source. If your cafe isn't looking its best, it's high time to invest in new bakery displays and equipment.
Start with the goods
Due to the high interest in coffee, consumers are more aware of the process behind it. The sustainability movement has drawn more attention to equal exchange and minimizing the environmental impact in the production of goods. Chances are, the coffee manufacturing company you work with already has some of these practices in place. Pick out aspects of their work that would attract consumers and use it as a jumping-off point from which to base your designs on.
Share these facts with cafe workers to ensure that everyone is aware of the quality of the coffee that you offer. They may learn information about the supplier that they didn't know and share them with friends and family, which can jump-start your marketing.
Move onto design
Before you invest in new commercial kitchen equipment and consumer-facing items, consider the type of atmosphere that you want to set. Do you want elegance? Freshness? There's no limit to the type of theme you can establish for your venue. There are even cat cafes and science cafes out there.
Once you decide on your design, pick displays and equipment that go with it. Dark woods and stainless steel will give your cafe a sense of class and can create a welcoming space for people looking to get work done. On the other hand, if you feature bright colors and gleaming surfaces, you're essentially setting up a space for social gatherings.
Your layout and design will directly influence the type of patronage you receive, so choose wisely and commit to the idea. This way, you can ensure that your cafe will be able to flourish as this trend continues to grow.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.