If you missed Campbell's 2014 Culinary TrendScape report, don't worry. There's still time to implement the key points, especially in the bakery displays.
Visual merchandisers who are hard-pressed for time don't have to start a new project. The report predicted that sophisticated sweets will gain consumer interest this year, underscoring the need for visual merchandisers to reconfigure their bakery trays.
Making sophisticated sweets
It would appear that brightly colored sugar cookies and cake pops are no longer the hype. Campbell's surveyed a global network of experts in the culinary industry, including chefs, bakers and staff members at the Campbell Soup Company. They listed sophisticated sweets as a trend to look out for.
Food directors should speak to chefs about crafting desserts that use fancier ingredients than the ones used in traditional recipes, such as spices and botanicals. This will take some trial and error, since the flavors will be greatly affected.
Once the kitchens have crafted new sweets, food service directors can decide whether they'd like to highlight these new goodies in a separate display or if they'd like to place them inside existing bakery displays.
Design the display with class
If your bakery displays have emanated a sense of fun and have been geared toward younger audiences, it's time to shift your mentality and adjust them accordingly.
Sophisticated sweets call for an elegant design. This can be done using dark hues and matte surfaces. You'll have many materials to choose from, including stained woods, matte black metal and dark-colored ceramics.
Avoid broad, sweeping designs that can be seen from afar and draw consumers in with intricate borders and illustrations instead. This is a great opportunity for your venue's sign makers to show off their creativity.
Keep it interesting but minimal
Regardless of whether the display stands alone or is placed inside the existing fixture, merchandise carefully to ensure that there aren't too many small items or an overabundance of graphic touches. This can lead to overcrowding and will ultimately be detrimental to the overall design.
Some of the best sophisticated designs use minimalism and exhibit visual merchandisers' abilities to create a lot of interest from very few visual elements.
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