In recent years, consumers have turned a more critical eye toward the ingredients in their foods. As such, it may be time to reassess the meals in buffet warmers.
This trend has caught the attention of food giant Kraft. Earlier this month, the company declared that its new goal will be to make foods without artificial colors, flavors or preservatives. Prepared food vendors can follow in Kraft's steps and also cater to this particular trend.
If any of your venue's dishes include artificial ingredients, ask chefs to explore new recipes. Start small and hone in on a single department before expanding the effort. Whether you select the smallest department or want to begin with the most popular one, the shift will be one that consumers notice right away.
As soon as chefs create an item that no longer uses artificial ingredients, come up new signage that highlights the change. Signmakers can try out new designs while chefs experiment with new recipes. This way, your store will have a signage template prepared by the time the foods ready are to be sold.
Take this opportunity to give your displays a new look and ask signmakers to work within the venue's color palette and logos, but try out new layouts. Frequent and new shoppers will be drawn to the new display and its signs.
Once chefs have created enough items that use only natural ingredients, set up a display that shows off all the new foods. Doing so will streamline the all-natural dishes into a central display, proudly exhibiting your commitment to consumer interests.
You can further highlight these new dishes by implementing an "All Natural Food of the Week" display. You don't have to find a separate space for this feature. A simple display riser that spotlights a single item draws just enough attention without being overwhelming.
Further enhance the all-natural atmosphere with earthy tones for the display. Use a wooden table, decor and display vessels of similar material to create a cohesive theme. You can also have a sampling station, where you can delegate a friendly staff member to let diners know about your venue's new goal.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.