If you've been waiting for a reason to set up a classy food display case, you're in luck. The National Coffee Association released its 2013 National Coffee Drinking Trends market research study and found that coffee consumption in the U.S. has risen by 5 percent in the adult population, from 78 percent in 2012 to 83 percent.
Coffee is a great medium to work with because of its versatility. Visual merchandisers can display the beans and the bags they're sold in. Additionally, they'll be able to introduce other visual elements with coffee accessories.
Consider the possibilities
There are five key elements to visual merchandising: color, landscaping, texture, communication and decor. Though color may not seem like an aspect that can be enhanced at first, consider the hues that packaging and coffee accessories can introduce into the display. Landscaping can be a breeze with the right configuration of display risers. You'll have plenty of texture when you feature bagged blends and a container of open coffee beans. Communication can be kept simple and elegant. The possibilities for decor are nearly endless thanks to coffee makers and mugs.
One of the best aspects of merchandising coffee is the ability to feature the beans. Not only can consumers see them, they can also touch and smell them. Furthermore, pouring these into a vessel will give you a textured surface that you can stand other items in.
Divide the sections
There are many ways you can divide the display – by brand, country of origin, light, medium or dark roast, caffeinated or decaffeinated. Find the configuration that's most aesthetically pleasing and introduce other visual elements that will enhance the overall display. Use signage as an opportunity to increase the range of colors in the display.
Heighten the elegance by keeping the overall design clean and simple. There's a fine balance between featuring just enough items and crowding the space. Set up the display knowing that you may have to move products around or remove them from the display entirely.
Chances are, you serve coffee at your venue. Take this opportunity to feature other varieties that you sell at your venue on a weekly basis. This way, your offerings will always be new and exciting.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.