After a long winter, customers are looking for just about anything to brighten their days. The arrival of spring means breaking out of winter’s limited palette with lighter spring colors – and your seasonal merchandising displays should reflect that.
Easter typically ranks fourth on the grand scale of yearly holidays for grocery stores following July fourth, Thanksgiving and Christmas. The holiday has an especially potent selling theme, so it’s important to prepare a merchandising plan in order to take advantage of the potential sales during this all-important holiday. Best practices include promoting the week before, the week of and the week after a holiday week to maximize movement and create register-ringing excitement. Expand displays to include key items with the store’s Easter Floral display. Also, add additional displays in the bakery section and near the checkout aisles to capture more impulse purchases.
Spring is also one of the strongest seasons of the year for fresh produce sales. Any extra display real estate enables you to build large primary and secondary displays to help maximize sales. The produce department is the best opportunity for outside departments to promote tie-in items such as shortcakes, pies and whipped cream.
Key Produce Items:
- Fresh Fruit (Strawberries, Apples, Oranges, Bananas, Grapes, Pears, Pineapple, Lemons and Limes)
- Fresh Herbs (Sage, Thyme and Rosemary)
- Relish Items (Peppers, Radishes, Tomatoes, Mushrooms, Carrots, Snap Peas, Broccoli and Cauliflower)
Key Bakery Items:
- Easter Themed Cupcakes, Cakes and Cookies
- Angel Food Cake
- Hot Cross Buns and Dinner Rolls
- Cream and Meringue Pies
- Coffee Cakes
Key Deli Items:
- Thick Sliced Ham
- Premade Party Trays
- Promote Ready-Made Easter Meals
- Deli Salads in Large Containers (3 lbs. or more)
Bottom line – Easter is fast approaching. Hop to it and give your merchandising a boost to get a piece of the Easter sales basket!