The Fourth of July is one of the biggest holidays when it comes to outdoor cooking and parties, so it makes perfect sense that July is National Grilling Month. People are stoked to head outside, enjoy the weather and throw some amazing food on the grill, so why not take advantage of it? Just in time for the Fourth of July, set up your grocery store's food merchandising campaign to focus on barbecue meals and equipment.
Display foods that are perfect for grilling
Use display risers throughout the store to showcase what's on the perfect barbecue menu this month. You can do this with foods from pretty much every department:
- Produce: Veggies used for salads and condiments, like tomatoes, onions and lettuce, as well as those that are grilled, like Portobello mushrooms and bell peppers.
- Breads: Artisan rolls to accompany meals and hamburger and hotdog buns.
- Meats: Ground beef, hotdogs, sausages, kielbasa and chicken in a variety of cuts.
- Sauces: Marinades, condiments and salad dressings.
- Dairy: Cheese for cheeseburgers.
- Bakery: Easy-to-eat desserts like red, white and blue cupcakes or cookies.
Make equipment handy
You don't have to sell grills at your grocery store, but it may help to give customers a selection of accessories that will make the process of barbecuing easier. Things like aprons, spatulas, tongs, grill brushes, skewers, bags of charcoal and basting brushes can help people turn your food into culinary creations in their backyards. Don't forget outdoor eating essentials like paper plates, plastic cutlery, napkins and picnic table cloths. Put these in attractive setups near your food display cases for added convenience.
Provide helpful information
Alongside your food offerings and grilling equipment, provide some useful information that shoppers can use to enhance their barbecuing experience. Consider designing pamphlets with recipes for popular grilling staples like kebabs, Portobello mushroom burgers or teriyaki chicken. Other foods that aren't grilled but are typical during outdoor gatherings can also be featured, like potato salad, pasta salad and desserts like trifle.
You can also create pamphlets for tips on grilling safety, which helps show customers that you're concerned about their well-being. Offer tips about how to handle raw meat, how to turn a grill on and off, correct cooking temperatures and sanitary measures like washing hands. With all of the food, equipment and information you provide, your customers will be sure to have a great holiday and an eventful month of grilling.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.