For retail food venues, standing out among competitors means starting a new trend. This can be risky, especially if it's a relatively unknown food, but a willingness to try out new ideas and a good display can make all the difference.
One potential area that grocery store managers and visual merchandisers can look into is Greek cheeses. In the U.S., feta is the most well-known variety, but it's certainly not the only one that's made on the Mediterranean islands.
Figuring out which cheeses to offer requires research. Chefs may know of certain varieties that aren't as popular. If not, figure out if chefs can visit specialty cheese shops and try out the different types and analyze which ones would most likely resonate with consumers.
Acquiring these items may be difficult, so if you're unsure of whether or not you should make the commitment, consider hosting a cheese tasting event to gauge customer interest. If the cheeses are a hit, start small and only expand if it's profitable.
Take care of food merchandising
It's more likely than not that consumers will be unfamiliar with these cheeses. Therefore, signage is essential. Not only should the names of the cheeses be listed, but ingredients should also be written out to ensure that people with allergies know which ones to avoid. Additionally, guests may be interested in knowing how the cheeses are made.
If the sign placards are too small to fit all this information, think about creating brochures that highlight this new event or display. This way, you can also reach out to people who are somewhat interested in the cheeses, but are hesitant to try any. Providing information about them can ease them into the idea of trying out these great new foods.
Even if the display doesn't bring in as much profit as hoped, you can rest assured that it will capture many people's attention. It'll also show the community that your store is willing to try out new ideas and expose consumers to new tastes and foods, which they'll appreciate.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.