Promoting health and wellness through a natural and organic food presentation increases the customer’s interest in new products. Continued growth in the “All Natural” and “Good For You” categories keeps the food retail industry looking for new and inventive ways to showcase product.
I believe there are five core elements in any great presentation: signage, landscaping, color, texture, décor. When these five elements are applied to create a look it turns a passive looker into an active buyer. One company that really applies these elements well in their stores is Earth Fare. Based in Asheville, North Carolina, Earth Fare is a health and wellness supermarket that sells natural and organic food.
Earth Fare’s presentation uses all of the five elements in displays that attract interest. Take a look at their Heirloom Juice Bar. This is a visually inviting display of information, product, texture, and landscaping, using the product as décor. Within this display you will find Hubert product such as wire baskets, literature holders, cutting boards, carafe’s, lid dispensers, wood baskets.
Here’s how you can use the five elements of visual merchandising to incorporate into the “all natural” food display.
Shelving, risers and crates are all tools that can be used to create height.
Digital signage can create a focal point using one sign to display all pricing and product choices.
Styling signs from chalkboards and repurposed wood inspired pieces can also support all natural themes.
When creating a vision, such as organic, think: natural, green, earth tones, clean.
Color can be one of the most influential elements used in merchandising. Read this post to learn how to incorporate color into your food display.
Organic and natural displays are about earthy and raw. For example, all natural product with its rough casings, smooth stalks or silky seaweeds.