No matter how much your business is profiting at the moment, you might want to take a look at your display risers to determine how your food is being presented. Depending on how much time and effort you put into your displays, you could be missing out on critical sales.
Whether you operate a small town grocery store or a large one in the heart of a city, there are a few tips you can take into account to boost revenue. Even if you’ve never paid attention to your food displays before, you can quickly turn around your business by doing so sooner rather than later.
1. Monitor your product signage
Depending on how much time you put into your product signage, you could be reeling in customers left and right, according to Supermarket News. Communication is key when it comes to making a sale, and the right signs can help you get the job done. Make sure you’re descriptive on your signs and use language that anyone can understand.
2. Think about your storefront
What do people initially think about your store as soon as they walk in? Do they notice your cleanliness and attention to detail? These are questions you need to ask yourself as a food retailer, according to Convenience Store News. Other factors you might want to consider include child-friendliness and whether people want to stick around once they enter your shop.
3. Stack them high
This is an old trick of the trade that has worked for grocery store owners in the past, according to Healthy Corner Stores. The psychology behind this tactic is that people who see an abundant stand of food are more likely to think they’re getting a bargain. Large produce stands such as the Marco Adjustable Produce Display can help you draw attention to the section as a whole.
4. Remember color and texture
The visual appeal of your food will be what initially brings patrons over to your stands. Try to showcase your freshest, most colorful food when you’re developing displays for the front of your store. This can grab and keep the attention of shoppers when they walk by your food, increasing the chances of making a sale.