Branding is a huge aspect of marketing. With the right color scheme and logo, companies may be able to establish a firm presence in the industry.
This applies to retail food venues as well. After all, supermarket giants use these branding methods, so why can't smaller local stores do the same? If you're having trouble figuring out a scheme or simply want to give your store a new look, figuring out the perfect combination can be difficult.
Know the underlying meanings
Colors carry psychological meaning, which plays a huge role in food merchandising. If your venue has never had a color scheme, now is the perfect opportunity to design one that really speaks to your business' culture and goals. Green reminds people of freshness and speaks to health. Orange evokes friendliness. Red gives off an energetic vibe. Black exudes elegance. Blue indicates reliability. Lastly, yellow shows happiness.
Keep these three tips in mind while you figure out your new color scheme.
- Go for simplicity: Don't go over the top with the color palette. Select up to a maximum of three colors, which will keep your branding image from being overwhelming. It also provides enough flexibility for sign-makers to bring in other hues that'll complement the store's color scheme. If you can't decide between two or three colors, look at other supermarkets and figure out which works better.
- Don't deviate too far: On the other hand, if your store already has a logo, but you're looking to freshen it up to garner more consumer attention, you have more limitations. You have to find the balance between creating a new image that ties back to your venue's established presence in the community. One quick and easy way to achieve this is by darkening or lightening the colors. If you're looking for a bigger change, adjust the one color that's least important to the overall image.
- Collaborate with others: You don't need a marketing department to create this palette. There are bound to be artistic individuals within your staff. Consult them to gather their opinions and work together to figure out the best colors that'll make your venue stand out among others in the area.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.