If your food merchandising efforts could use an update, maybe it's time to start thinking about your grocery store's product placement technique. There are many ways to make customers more likely to pick up the items you want them to buy. Your strategy should take things like psychology and sales data into account, so after you conduct a little preliminary research to figure out which products you should be focusing on, here are some placement tips to drive profits.
Use your shelves wisely
Don't just place items on your shelves based on how attractive the final food display is, suggested the Houston Chronicle. Where you put products on your shelves can have an impact on whether or not shoppers are more likely to pick them up, so choose wisely. Typically, pricier products should be placed on the highest shelves, while lower shelves tend to hold the things that people will buy whether the items are on sale or not. The bottom shelves should hold generic products or those that aren't very popular. Products placed at eye-level should be impulse purchases, promotional items or competitive brand-name products.
Group complementary products
As Market Makeovers noted, it's a good idea to group complementary products together to tempt shoppers to buy more. For example, consider placing your pasta section next to shelves that house pasta sauces. Display risers featuring parmesan cheese could also drive sales and make shopping in your store more convenient.
Put the floral and bakery sections near the entrances
First impressions are everything, so why not place some of your most attractive departments near the entrances of your store? Customers will enjoy the sight of fresh, colorful flowers and greenery or the scent of freshly baked bread and pastries as they walk into your store. Make your bakery display as enticing as possible to give shoppers plenty of mouth-watering options. They'll start shopping with a positive attitude.
Move the staples to the back
There are some grocery items that people will always need, like bread, milk and eggs. These types of necessities can often be the cause of quick trips to the store, but you don't want your customers to simply walk in and buy what they need. Enable browsing and open up the potential for impulse purchases by moving grocery staples to the back of the store. That way, people will have to walk by all of your other displays to get to what they came for, which could prompt them to place more items than they planned into their shopping cart or basket.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.