For about eight years, I have been working with Lipari, a Michigan-based specialty foods distributor known for high-quality and name brands. They recently visited our Center for Creative Merchandising (CCM), which is our test environment and home to the latest trends and technology for food merchandising.
I work with Lipari’s Corporate Sales Coordinator, Linda Wieferich, to create kits that are used as a tool to increase sales for their customers. Lynda wanted to bring her baked goods manufacturers to CCM with their specialty items (cakes, cheesecake, brownies, cupcakes, pies, tartes) to create a bakery concept and take pictures for their Lipari catalogs. This session was to be completed in one day with more than 150 cakes and desserts.
“Your Center for Creative Merchandising is second to none, a great place for imagination and inspiration,” Lynda said. “Your hands on assistance, preparation and organization was greatly appreciated as we certainly didn’t waste any time.”
Hubert provided access to our CCM, photo studio, one of our photographers, and bakery case, as well as merchandising smallwares like trays, runners, cake stands, signage, wire baskets, clear basket inserts, and risers. We also provided our design experience and knowledge of latest trends for the bakery case presentations.
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Get the Lipari Look for Your Bakery Case
Following the photo shoot, Hubert designed an order guide showing all of the smallwares (wire baskets with clear inserts, for example) used in the bakery case. They are using this guide to assist their customers to promote baked goods.
Visit our Pinterest board for ideas and products for bakeries, coffee shops and cafes.
“Your team was so helpful, friendly and sincere,” Lynda said. “Hubert has been a great partner, we always depart inspired with great new merchandising ideas.”
The service we brought to Lipari could not have been delivered by a competitor. Hubert brings Lipari the opportunity to use our CCM to create their Bakery recipe catalog. They receive the complete package from start to finish.
Contact Hubert to learn how we can help you create effective food merchandising to increase sales.