Food merchandising is an important part of a food service operation's business model. With the right merchandising strategies, establishments can work to improve profits, attract new customers and build up a reputation for quality service in their local communities. Not only can proper merchandising improve the aesthetic and mood within a restaurant, bakery, corporate cafeteria or grocery store, but it can also streamline the way customers view products and move within the dining space.
Luckily, there are a number of tried-and-true methods for boosting the appeal of the overall food service establishment through better merchandising. Combined with quality commercial kitchen equipment and tasty food offerings, these tips can help managers take their business to the next level.
Presenting customers with eye-catching color schemes that really pop is the first step toward improving merchandising practices. Managers who employ vibrant hues like lime green, electric blue or deep red in their various products and food offerings are more likely to generate interest in purchasing among curious customers.
Beyond the basic appeal of bright, fun colors, using different shades to create a pattern with merchandising options can hold patrons' attention for longer by ushering their gaze through a bakery display or set of restaurant food baskets. For instance, an alternating pattern of yellow and blue can encourage shoppers to spend an extra minute perusing items displayed with the Expressly HUBERT® Rustic Wood Basket Merchandiser.
As suggested above, merchandising is as much about the products themselves as how managers choose to display them. Arranging food items in an exciting and attractive manner can increase the chances that a customer will decide to buy something like a loaf of bread or slice of pizza. One of the simplest and most effective ways to go about doing this is through landscaping – placing items at different heights to generate consumer interest.
Managers looking for a creative way to landscape their merchandise should consider the Expressly HUBERT® Rustic Wood Display Boxes. This product can either be used as a base or flipped over to contain items with the crates. Not only does this use elevation to create a unique look, but it brings a sense of traditional, country decor as well.
Another way to diversify food merchandising presentation is through texture. Managers who create balance by merging different materials and designs within their establishments are sure to enjoy success with their food displays. Examples of this method include combining opposites like smooth and rough materials or natural wood with synthetic plastic. Managers may want to consider using Rustic Wood Decor in tandem with glass or metal to develop a look that blends old and new appeal for customers' pleasure.
The last thing that food service operators want to do is create more work for their patrons, so making customer convenience a priority is an important part of successful food merchandising. While colors and landscaping can be effective ways to call attention to a particular product, these steps won't mean a thing if there isn't proper signage located throughout the facility. Signs like the Expressly HUBERT® Specialty Produce Cards can provide customers with essential information about product names, descriptions and prices. These can also be used to convey nutritional facts when appealing to health-conscious customers.
Last but certainly not least, decor is essential to bringing all of the various elements of food merchandising together into a cohesive display. The majority of food service operations have some sort of visual theme in play, whether it's a retro diner or a chic downtown restaurant. Managers should find ways to incorporate their own themed decor into display elements in order to maximize the attractiveness of food items. For businesses going with a modern-day take on country living, Contemporary Farm Fresh Decor can be ideal for selling this point and creating an atmosphere that is comfortable and attractive for customers.
By Courtnie Elston