Visual merchandisers know how important proper presentation techniques are. A space can be overwhelming or uninteresting to potential consumers depending on how well products are displayed. Food merchandising for cafeterias relies heavily on food equipment to entice diners, so it’s essential to invest in the proper displays.
Look for quality
Even the most delicious dishes can be unappealing if the vessels they’re held in aren’t eye-catching. For a sleek, modern look that boasts style and quality, consider the Cambro® Versa Foodservice System Provides Custom Designs, which can keep foods cold for up to eight hours and can be customized into virtually any configuration. If you have a hot food bar, invest in some Vollrath® PanaMax™ Dome Covers for a sophisticated look that will be sure to let diners know that an equally classy meal sits below the cover.
Purchasing quality fixtures and vessels will improve the overall look of the cafeteria for diners as well as provide useful and reliable tools for staff members.
Make the signage interesting
An equally important factor to consider for food merchandisers is signage. Diners need to know what they’re eating. Boring signs can be easily ignored, so it’s important to provide fun and interesting text and designs to engage potential consumers.
The Expressly HUBERT® Multi-Purpose Wire Sign Holder sits right on the rim of trays and bowls, ensuring that diners know exactly what they’re looking at. The Quick-Clip Clip On Sign Holder can be used for food bars. It’s easy to use and less likely to get dirty.
For prepared items, be sure to use labels that provide the most information possible. The Expressly HUBERT® 12-Up Laser Labels give you plenty of space to name the food as well as its ingredients. You may even want to inform diners of the date the food was made, to further promote its freshness. There’s been great interest in organic foods lately, so take advantage of the trend and purchase some Expressly HUBERT® Organic Labels. You won’t have to worry about mediocre signage with these stickers – they sport a fun and colorful design.
Running a cafeteria is a lot of work. Managers and chefs have to ensure a constantly changing menu to keep frequent diners interested while continuing to offer bestsellers. Investing in new fixtures and signage can help highlight the foods and promote sales. Diners and staff members will be sure to notice and appreciate the change.
Hubert offers more than 7,000 new products each year from around the world. Visit our website to discover amazing offerings for all of your food service and display needs.