About 76 percent of the time, your shoppers decide to make a purchase after they are already inside the store. This means there is ample opportunity to grab their attention with enticing displays. You can cater to the busy shopper looking for a last minute meal by drawing them into the deli case.
Customers will contemplate a purchase from the four-foot area around the case. Effective merchandising techniques become critical within this space. But, you can provide the experience shoppers are hungry for by incorporating the Five Elements of Visual Merchandising.
Get fresh ideas for the deli and other departments in our new Source Book for Food Retailers.
The Five Elements of Visual Merchandising
The Five Elements of Visual Merchandising work together to capture attention, draw eyes through a display and give shoppers what they are hungry for.
Increase interest in your display by landscaping, which means manipulating the shape, form and elevation. Using various heights and unique shapes, you can determine the focus and flow of the display.
Attract attention and create a “feel” to your display with various textures, or surface appearances.
INFOGRAPHIC: The Five Elements of Visual Merchandising
Video: Farm Fresh Deli Case Display
Watch as we build a fresh, farm-inspired deli case display using the Five Elements of Visual Merchandising.
Set the mood, attract attention or even make a strategic statement with color. When used correctly, it can be one of the most powerful elements of visual merchandising.
Communicate with the customer and guide them through a display with strategically placed signage. Select styles that support your theme or reinforce your brand, such as weathered, hand-written chalkboards for a rustic display.
Video: Deli Case Classics
In this video, we used the Five Elements of Visual Merchandising to create a canvas for staples like cold salads and chicken.