It’s no secret that ethnic foods are garnering a lot of interest lately, so grocers should consider reassessing their food merchandising to feature the exotic ingredients that make these dishes so appealing.
In addition to offering cultural dishes at the hot bar, grocers should invite consumers to explore their own culinary creativity by setting up a display of ethnic spices. This way, grocers can show their commitment to consumer trends and highlight their wide variety of seasonings.
Decorate with style
Luckily, spices come in a range of colors, which gives visual merchandisers a great color palette. Additionally, they’ll be able to feature spices from different countries, so they can assemble the display by region. Merchandisers can easily make a cohesive group of seasonings by inserting these products into a wooden crate or basket. Those who want a bigger challenge can work with a combination of display risers and vessels.
Create great signage
It will be essential for consumers to know all about the spices and where these wonderful flavors come from. Work with sign makers to create signage that captures attention with plenty of colors. But remember to provide consumers with enough information about the products. This should include where the spices originated and a short description of the taste and aroma. You can even let would-be cooks know what dishes the seasonings are usually used in.
Incorporate complementary items
Spices can be incorporated into any dish, so encourage consumers to explore the possibilities by setting up bins of other foods that the seasonings can be used with. You can have a basket full of small sacks of rice or a refrigerated unit full of packaged fish. This way, you’re helping shoppers plan meals and boosting sales at the same time. You can even take this chance to market the ethnic dishes in your hot bar and include recipes and necessary ingredients.
Don’t overdo it
Be mindful of the overall design as you set up the display. The items are likely small, and, as such, it can be easy to make the display look cluttered. It will require a fine balance of featuring all the products without overwhelming the eyes.