The International Dairy, Deli, and Bakery Association (IDDBA) annual expo in June is a great place for food retailers to pick up ideas to refresh their displays and grow business for their stores.
I have been a member of IDDBA for a decade, and for many of those years I’ve enjoyed helping to coordinate the displays for the Show and Sell Center at the Expo. About 50 retailers and chefs from across the country visit Hubert’s Center for Creative Merchandising (CCM) each January to begin planning their case presentations. CCM is our test environment and home to the latest trends and technology for food merchandising.
At CCM, volunteer teams representing bakery, cakes, deli, meals and cheese departments discuss the latest trends and look at the new merchandising products Hubert has to offer. For me, this is a great opportunity to showcase our expertise for merchandising to create focus on the food. This year I am the team lead for the cheese group, which has a very exciting concept that will be unveiled.
Here are three trends you will see in the cases of the Show and Sell Center at the IDDBA Expo in Houston.
Wood, wood, wood!
This Faux Wood Riser is Expressly HUBERT®, which means it’s not available anywhere else!
Another Hubert exclusive are these convertible mango wood and cast iron frame displays. These have multiple functions such as cross merchandising and highlighting sale items, Plus, the table height can be changed depending on how much product you have to display. Click here to watch a video about these innovative displays. The five-shelf display is available now, with the three-shelf system (available for the floor or countertop) coming soon.
A clean case is a case that is not over done with décor. It is minimalistic in its approach. A clean case uses the food, vessels and signage in a way that showcases a fresh clean image. The clean appearance is free of frou-frou (no grapes or ivy) so there is nothing distracting from the presentation.
You may also notice tight cases, and by that I mean they are not spread out with a lot of gaps between bowls.
Minimal Top of Case
Minimal on top of the case uses the same application as “clean.” The customer wants to see the associate, and how they are preparing the food without obstruction. The minimal top of the case trend also helps to market the “fresh prepared” concept.
You may see some of the exhibitors using our Butcher paper dispenser, which is a great way to highlight (written) specials such as lunch specials, meat specials, and promotions.
I think you’ll see during the IDDBA show that anything clean is trend-forward, allowing the focus to be on fresh food, which is what sells now. Please stop by and chat with myself or other members of the Hubert team. You can also follow us on Twitter @Hubert_co for live updates from the show.
For more food retail trends, take a look at our Fresh Ideas for Food Merchandising. You can also request a copy of our upcoming 120-catalog for food retailers.