Bakery Rescue Partners with Hubert
Hubert has teamed up with TLC’s new show, Bakery Rescue, to help struggling bakeries across the country get back on the right track! The show is hosted by the Cake Boss himself, Buddy Valastro. Buddy travels to 12 family-owned bakeries throughout the season and provides guidance to help the owners get back on their feet.
We’ve worked with TLC and Bakery Rescue to provide product to the featured bakeries. From cupcake batter dishers to cooling racks, we’ve sent both back- and front-of-the-house items to ensure that these bakeries continue to be successful long after Buddy leaves.
Five Tips for Small Bakeries
In each episode, Buddy works with the bakery owner and his or her employees to not only enhance their products, but also to help their overall business. From key communication and leadership practices to basic business decisions, the bakeries are provided with the knowledge needed to run their operation more effectively.
Here are some additional tips for small bakeries looking to have a big impact:
Use Social Media Marketing
Social media platforms like Facebook, Twitter and Instagram are great free services for small bakeries to use in order to attract and retain customers. Entice your fans/customers by posting enticing photos of your baked goods, like Georgetown Cupcake does.
Ensure Product Consistency
Nothing is worse than having 10 cupcakes with different amounts of frosting or 10 cannolis with different levels of filling. The last thing you need is your customers choosing between the same flavor of cupcakes based on which one looks better. Make sure they all look the same and taste great!
Create a Unique Customer Experience
Providing excellent customer service is a no brainer, but set your bakery apart by providing an experience unlike any other. Maybe your unique experience is that you host dessert tasting events on the first Saturday of each month. Or maybe you even have a featured “customer of the month” who gets to choose the monthly featured dessert at a discount. Do what you can to stand out!
Make Your Baked Goods Pop
Take the step to turn a passive looker into an active buyer by visually merchandising your products in a way that reflects your brand or a statement you’re trying to make. Using items like bakery display trays or stands to create a better presentation for your baked goods can make a world of difference.
Foster a Sense of Community
Connecting with the community is a great way to drive business. Partner with the local school to provide baked goods for different types of events. Team up with your local winery to host a dessert and wine tasting evening. Become a sweet staple in your community will help to ensure that you have a loyal customer base.
Follow Us on Pinterest
Be sure to visit our Pinterest Board to view some of the products that are used by the bakeries featured on Bakery Rescue. Also, enjoy 20% off your next order when you use offer code BUDDY20 at checkout!
Tune in to all new episodes of Bakery Rescue on Tuesdays at 10/9c on TLC and see if you can spot the Hubert products!