At Hubert, we’re continually traveling the globe in search of innovative merchandising solutions and support products that we can provide to our customers to make them successful in what they do. One of the ways we ensure that we’re aware of upcoming product and merchandising trends is by attending international trade shows.
In October, we sent four of our employees to the Host show in Milan:
Cathy McCosham, Merchandise Manager
Tina Beccaccio, Sourcing Agent
Cyndi Grammel, Director of Customer Services
Martha Kuchenbuch, Account Development Manager
With 12 exhibition halls, Host is one of the largest European Trade Shows for the hotel, restaurant and catering industries that showcases international exhibitors. While there, Hubert employees walked the show to look for new products, trends or ideas that can help our customers become more successful in their businesses, whether it be with an innovative product or a new innovative merchandising technique.
Beyond walking the show, the ladies also visited well-known and local food halls and markets to help get a better understanding of concepts and solutions that are currently in place in Europe. With their eyes on colors, materials and different merchandising points of view, they came back with hundreds of photos that will help to inspire new product development for Hubert.
While touring the food halls and markets, Cathy documented some notable food service and food retail trends. Here are some of her favorites:
A Few Notable Trends
At the Rinascente Food Hall in Milan, Cathy found Obika Mozzarella Bar. It’s a casual Italian restaurant concept based on the best Mozzarellas di Bufala Campana.
Along with traditional Italian recipes and high-quality Italian handmade products, the food is prepared in sight and served by drawing inspiration from traditional sushi bars.
Many of the general eating areas in Eataly, a high-end Italian food market in Torino, offered communal dining.
While the options for smaller, single tables existed, a common trend was a larger, bar-esque area that perhaps encouraged a more social dining experience.
Fresh Pasta Deli Bars
Not unlike your local deli counter full of meats and cheeses, the fresh pasta counters gave customers a variety of options to choose from.
Having the fresh pasta available in this way allows the customers to choose the variety and portions they would like to have instead of a pre-determined bulk amount.
Nuts and Spices in Bulk
Also tucked away in Eataly was a shop that offered bulk nuts and spices.
Similar to the fresh pasta deli concept, having nuts and spices available in bulk allows customers to “mix and match,” if you will.