This year’s International Dairy-Deli-Bakery Association (IDDBA) Show was held in Denver, Colorado. The theme was “Camp Foodie” which was especially prevalent in the Show & Sell Center! If you’re unfamiliar with the Show & Sell Center, it is a 10,000 square foot model store at the heart of the IDDBA expo. An area lined with creatively merchandised displays, Show & Sell focuses on bakery, cheese, deli and meals. The teams that build these cases spend hours coming up with new ideas for attendees to take home and replicate.
For more merchandising concepts seen in the Show & Sell Center, head to our Facebook page.
Our team was set up and ready to chat about the five key elements of visual merchandising, which were incorporated in each display case in Show & Sell.
We also brought along some of our newest, most innovative items – the Expressly Hubert SUREFIT Nesting Tables (shown above) and Orchard Bins (show below). Click here to learn more about the Orchard Bins and here for the Nesting Tables.
The IDDBA was also host to a multitude of speakers. Here are some highlights from the sessions:
Key Shifts in Food Culture
- Fresh perimeter departments can drive store preferences as well as drive store migration.
- Millennials are at the forefront of the new American appetite, engaging with fresh perimeter foods differently than older generations.
- Millennials shop more fresh perimeter categories, using these departments to meet their everyday needs, rather than only for special occasions.
- 46% of millennials will leave their primary store for a preferred store when it comes to fresh prepared vs. 35% of Boomers.
- A digital strategy focused on information about healthy eating and inspiration for food ideas is more appealing to shoppers than just deals.
- Shoppers want stores to help them eat healthier, get ideas for what to eat and to help them get the most for their money (not necessarily the cheapest price).
- 58% of adult shoppers have a smartphone. Smartphone apps for food shopping serve a variety of functions:
- Personal organization: 17% make and manage lists on their phone
- Information or discovery: 17% text/chat with friends or family for information, 15% explore and find recipe
- Price and value: 11% seek online/mobile coupons
Eating Patterns in America
- The top three consumer vegetables, other than potatoes, are onions, tomatoes, and lettuce.
- Ten food categories make up 50% of the American diet and the number one category is sandwiches.
- Fruit juice is trending down, being replaced by whole fruit
- US food dollar is nearly evenly split between supermarkets (51%) and foodservice (49%)
- Four of the top 10 growth restaurants incorporate subs assembled with fresh ingredients. (Restaurants are getting into the supermarket business)
- Stove-prepared meals are down over 30 years, with oven/microwave meals sitting flat.
- The only cooking appliance being used more often? The slow cooker.
- Snacks are increasingly eaten as meals.
- Foods with the most increased use in the past 10 years: yogurt, bottled water, pizza. Top declines? Rolls, spaghetti, gelatin.
Food Trendscape 2014
- More people are fitting meals and snacks into their lives, rather than planning their lives around meals and snacks.
- Society has evolved from a cooking culture to an eating culture, hence immediate consumption (deciding what to eat within an hour of eating and eating within an hour of purchasing food).
- To be more top of mind as meal destinations, retailers should have more seating in store, improve selection to meet best customer needs, and offer customizable orders or personalize the sale.
- Snacking occasions are underserved in grocery fresh departments.
- Local is in and so is Artisan. Boomers want to see the terms “local” and “premium,” whereas millennials want to see “artisanal” and “sustainably-produced.”
- There is a growing interest in food narratives. By highlighting the importance of the story and creating immersive experiences, retailers can grab consumer interest and attention.
- Creating customer connections is key. Hosting cooking classes, partnering with local charities and participating in global initiatives help to foster that sense of community and create connection.
- Willingness to change is critical to the future of your business.
- Food is more important than ever as a measure of lifestyle. Best strategy for retail success: enjoyable environment + value.
Additional key takeaways:
- For signage and marketing, use compelling adjectives to convey a better reason to buy. Also, handmade signs say fresher, friendlier and cheaper!
- Rounded prices on discretionary items make for easier sales.
- Put fresh items at checkout to increase impulse buys.
As roles shift, more grocery marketing messages need to target men, who are more brand loyal and less concerned about promotions.