I want to really learn something about the customer’s business—where they are and where they want to be—and then offer solutions to get them there. Sometimes in the process, I learn we have much in common.
While Do Good N Be Good and Hubert Company on the outside appear to be very different, we share service as a core value.
Hubert employees are provided paid volunteer time to give back in the community. Volunteerism is a huge part of our culture. New Hampshire-based Do Good N Be Good is “Food with a purpose.” Founded with a mission of giving back and “paying it forward,” 10 percent of all profits from the sale of their healthy snacks is provided to charity. Do Good N Be Good believes that you can make the world a better place through “Doing Good and Being Good.”
As Heidi Hanson, head baker and founder at Do Good explains, “Our theory for two bars in each package is, eat one and share one. See a need, fill a need.”
I had the opportunity to first help Heidi when she requested a sample bag she thought might work for her homemade granola bars. While we have no problem sending a sample, we wanted to provide her the best option. This is one of the many things that makes working with Hubert—and working with me—different.
I find that I can really come through for a customer in a very unique way by taking the time to learn about them prior to sending products or making recommendations.
“I have an in-home license to manufacture food products,” Heidi said. “With the help of my family and one of my friends, we make around 1,500 to 1,800 bars each week. We hand press each batch and hand cut each bar in two days and the rest of the week is bagging and putting labels on.”
Packaging Solutions for Homemade Granola Bars
After talking with Heidi, I was able to better understand what she really needed to accomplish. Her primary goals were to keep the product fresh and visually appealing. The size of the packaging that she would ultimately select was critical, because the labeling had already been sourced, and the size of her food bars was already determined.
“Jay paid attention to details and I felt that I mattered even though I am probably a pretty small order,” Heidi said. “He remembered me every time we spoke and I was very impressed with Hubert’s integrity.”
It is great to see Do Good Bars doing well and doing good in the community. A growing list of retailers (more than 30 stores!) are stocking them, and they can be purchased online.