Taking food merchandising to the next level with social media sites

Haven't caught on to the whole social media thing quite yet? Not to worry! Establishing a presence online beyond your food service operation's website is a snap thanks to the variety of different resources available on the Internet. Here are three great websites that can give your business and food merchandising a boost in the digital landscape.

Not just a place for teens to share pictures of themselves, Facebook is quickly becoming the younger generation's go-to place for news, entertainment, communication and everything else under the sun. Your Facebook page can be an extension of your establishment's website, promoting your brand and offering updates on the latest news, deals and menu items.

There's no better way to directly target customers with up-to-the-minute information than via Twitter. Tweets allow you – in 140 characters or less – to celebrate milestones, inform customers or new specials or simply build a digital connection with potential patrons.

The online, customer-driven version of the food review section of your local newspaper, Yelp allows patrons to weigh in on the things they like (or even dislike) about a particular eatery. As a business that's looking to put the customers first and evolve with the times, keeping up to speed with customer reviews can be a great way to gather and consider constructive feedback to improve your operation.

By Courtnie Elston

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